Sasha was born Alexander Coe in Wales in September 1969.

He first became aware of the house music scene in the late 1980s during visits to the legendary Hacienda club in Manchester. He became hooked immediately – “The smoke machine, the strobe lights, everyone trance dancing, wearing bandanas and smiley T-shirts," he recalls. "It definitely had a fuck-you attitude compared to the rest of pop music.”

He moved to Manchester to become more involved in the scene just as house music exploded into the nations consciousness, and began to DJ in a local club under the name of Sasha. more

Virgin Records was started by Richard Branson in the early 1970's as an independent label based in London, UK. more